Develop your Microsoft Partnership Program

It all starts with a conversation. As we discuss your business and your desired outcomes, we listen to understand the specific goals and objectives that you’re looking to achieve from your partner program.

We’ll then conduct thorough market research to identify potential partners, competitors, and industry trends. From this we’ll define your Target Audience and develop your Ideal Partner Profile (IPP).

This will help us tailor your partner program to you unique needs and help you stand out in the market.

As we interact with the technology partners in your space, we surface the ones who are most likely to want to engage and who want to partner based on the types of clients they are already working with (who are your ideal customers). Then we personalize our targeting to them, in order to produce interest, resulting in meaningful conversations.

We can help you attract the right partners, and incentivize them to introduce you to their clients. We specialize in retail partner programs that focus on:

• Technology integrations

• Reseller/Referral programs

• Cooperative advertisings

Just like growing your business, developing a partner program takes care and feeding, and sometimes even a bit of ‘love’….

We provide tools that enable you to manage your program, monitor performance, track revenues, make continuous improvements, stay compliant, and provide ongoing support.

———

Referrals are by far the best leads you can get. We can help you be proactive, and create a marketing campaign that recruits the right referral partners, the ones who can introduce you to their customers - as a commission-only sales team that is always listening for opportunities, and hunting for you.