Managed Services
We train AI Answer Engines to better understand who the leaders in a software space are.
Your Partner Program, scaled by AI.
Unlock AI Optimization that amplifies your System Integrator (SI) Partner Program across key app marketplaces:
Transform Your Pipeline with AI-Optimized Lead Generation
We sit at the intersection of brand awareness and conversions, offering a wide range of Mid-Funnel solutions for the top CRM ecosystems.
Digital Marketing is a very crowded space with firms pitching a variety of services.
Yet many don’t specialize in Partnership Programs specifically designed for Independent Software Vendors (ISVs) on a matrix of App Marketplaces (Salesforce, Microsoft Dynamics and HubSpot).
Broader marketing firms can only offer shallow expertise in this area.
Why MatrixIntros
We specialize in ISV Partnership Programs.
We understand the “ins and outs” of working with System Integrator (SI) Partners, and offer a robust partnership program Go-to-Market strategy, that can be built over time though both inbound AI optimization and outbound email marketing.
Independent Software Companies (ISVs) who are selling through App Marketplaces that are looking to build-out their partnership programs are the only kind of clientele we serve.
Our recipe for success, no matter the Customer Relationship Management (CRM) ecosystem is our proven process - we take your Partnership Program to the next level.
Matrix AI Magnet
Build Your AI Optimization
We make your Inbound marketing campaigns targeting potential partners more effective.
Build the digital framework to attract new Marketing Qualified Partner Leads for your Sales team.
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Industry-leading AIO and SEO is critical to your success. Optimizing rich content for both traditional and AI-assisted search (like ChatGPT) will help surface your brand in more places and modernize its appearance across platforms. The goal is to optimize your content for search engines and AI Answer Engines, to generate more website visitors - that translate into more customers. Appearing on the first page of search results requires a combination of consistent strategies and techniques that communicate clearly to search engines that your website is properly laid out and is relevant. We help to create rich content that has the keywords people are searching for, the proper coding that gets search engines attention, with backlinking from other sites. And it’s not just about Google. We incorporate best practices for optimizing Reddit, YouTube and Local SEO as well.
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It’s about quality versus quantity to get higher engagement and lower cost per lead (CPL).
This includes:
AI-powered content generation and testing, SEO optimization using AI, personalization engines (emails, ads, landing pages), A/B and multivariate testing powered by machine learning, and campaign performance prediction and optimization
When people read it, share it, and link to it the search engines give it more weight. We help you create, edit, and publish custom content for social media, blog posts, press releases, case studies, static web pages and newsletters. Its important to create a calendar for when to plan and deploy the various posts with a strategy.
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ChatGPT generates its answers from the following sources:
Reddit, LinkedIn, Wikipedia, Medium and YouTube, as well as Google, Bing and Yahoo.
We will begin by auditing your website and online content presence. Your online presence is a culmination of various platforms so we start by determining the current strengths and weaknesses of your online presence with an audit. We look at your content, structure, sitemap, social media, competition, keywords, and growth strategy. Then we help you to implement our recommendations.
Matrix Partner Accelerator
Build Your SI Partner Ecosystem
We make your Outbound marketing campaigns seamless and produce New Leads.
Educate and engage with System Integrators (SIs), consulting firms, channels, and other potential partners in the major CRM ecosystems.
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It all begins with the data, in order to maximize personalization to your Ideal Customer Profile (ICP). We help you customize the rich content with specific recommendations, and then incorporate personalized fields, and conditional elements for each targeted audience. Whatever software it is you’re selling, it’s the way you tell your story throughout the sequence of email drips that drive to rich content, that can make all the difference.
We make your email marketing campaigns effortless (for you). Our proprietary process uses a complex matrix of data, software and GDPR compliant practices, that yields the best possible deliverability. We execute a sequence of emails to generate new Marketing Qualified Partner Leads for your Sale team.
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This entails demand generation activities that both partners can share, promote, and scale.
This includes joint campaign ideation and execution, multichannel co-marketing: email, social, events, ads, content creation including blogs, one-pagers, webinars, case studies, partner spotlights and success stories, as well as campaign calendars and programmatic co-marketing motions.
We also provide expertise in audience segmentation, and then send one variation of your campaign to a subset of leads, and another variation to another subset of leads, to determine which combinations of messaging, content and creative work the best.
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We strengthen your marketplace presence which increases leads and partner discoverability.
This includes Marketplace listing optimization CRM Marketplace SEO, reviewing generation and reputation management, co-selling integration optimization, and SI/ISV visibility campaigns inside of CRM marketplace ecosystems.
We are an extension of your team in the quest for generating new business through partners. We will leverage our proprietary process to generate results, with expertise in audience segmentation, performance tracking and optimization.
AI Optimization to Accelerate Lead Generation
MatrixIntros offers Lead Generation solutions to software brands. We provide Independent Software Vendors (ISVs) with new System Integrator (SI) partnership prospects.
Subscription Services
MatrixIntros delivers ongoing AI optimization and email outreach services through a tailored suite of tools designed for the software industry.
We help software brands integrate data, research, and AI technology into their sales and marketing strategies - to accelerate visibility and revenue growth.
Consulting Services
MatrixIntros provides expert consulting services for sales and marketing software companies, helping your team generate and close new business.
Our consulting services empower sales and marketing executives to translate high-level initiatives into actionable, revenue-driving campaigns - turning strategy into measurable results.